Do you know how your positioned in the market?
Can you articulate who you are in a single sentence?
Can you articulate What you do in a single sentence?
Can you articulate why what you do matters?
How many direct competitors do you have in your category?
How many similar products are there in your category?
When a customer thinks of your Niche to they think of...
You or one to two other businesses
One of many competitors
Are your products and services good when compared to others?
They are great
They are equal to others
They are not as good as others
Are they different? (Not better,faster, or cheaper but are you different in how you provide, support or sell etc..?)
They are radically different! Unique!
They are slightly different
They are not different
Do you compete on price?
No, but we charge the market average
No, we charge what we want
Can you list your product/service features? (What is has)
Do you list your product/service benefits? (What it does)
Do you market your product/service experience? (How you’ll feel)
Are you creating a tribe of followers? (Do they identify with you)
No, we are just a business to them
Our customers aren't that enthusiastic
Could you put a competitor's Name and Logo on your products/services and have it still work? (Swap test)
No, it looks nothing like our business
It is similar
Have you got lead generation tools that are automated?
Have you got a Persona? Do you know the demographics, geographics, psychographics and behaviour?
We have lots of different customers and clients
Could you charge 10x more for your products/services?
Maybe to some customers/clients
If we sweetened the deal
Not in our industry
Have you created a system for marketing your business? From Ads, to emails, Payment, and delivery?
It is being developed
That doesn't work for us
We have in the past
WARNING: YOU WILL BE REDIRECTED DEPENDING ON YOUR RESULTS
Copyright © 2020. All Rights Reserved.