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Do you know how your positioned in the market?
Yes
No
Not Really
Can you articulate who you are in a single sentence?
Yes
No
Can you articulate What you do in a single sentence?
Yes
No
Can you articulate why what you do matters?
Yes
No
How many direct competitors do you have in your category?
0-5
5-10
10-100
100+
How many similar products are there in your category?
0-5
5-50
50+
When a customer thinks of your Niche to they think of...
Your business
A competitor
You or one to two other businesses
One of many competitors
Are your products and services good when compared to others?
They are great
They are equal to others
They are not as good as others
Are they different? (Not better,faster, or cheaper but are you different in how you provide, support or sell etc..?)
They are radically different! Unique!
They are slightly different
They are not different
Do you compete on price?
Yes, always!
Yes, sometimes
No, but we charge the market average
No, we charge what we want
Can you list your product/service features? (What is has)
Yes
Not clearly
No
Do you list your product/service benefits? (What it does)
Yes
Not clearly
No
Do you market your product/service experience? (How you’ll feel)
Yes
Not clearly
No
Are you creating a tribe of followers? (Do they identify with you)
Yes
No, we are just a business to them
Our customers aren't that enthusiastic
Could you put a competitor's Name and Logo on your products/services and have it still work? (Swap test)
Yes
No, it looks nothing like our business
It is similar
Have you got lead generation tools that are automated?
Yes
No
Not automated
Have you got a Persona? Do you know the demographics, geographics, psychographics and behaviour?
Yes
No
We have lots of different customers and clients
Could you charge 10x more for your products/services?
No way!
Maybe to some customers/clients
If we sweetened the deal
Not in our industry
Have you created a system for marketing your business? From Ads, to emails, Payment, and delivery?
Yes
It is being developed
That doesn't work for us
We have in the past
No
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